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Sunday, March 2, 2008

Too busy to make money

Don’t be too busy with routine jobs in your business to spend time finding ways to grow.

Many small business owners want to be involved in everything every day. After all, they set up most of the procedures and ways things are done. So it’s only natural that they want to keep their hands in the mix all the time. But doing the work is not the secret to making money. It actually takes you away from the things that can grow your business. There’s just no time left for marketing so they put it on the back burner. So new business suffers.

They decide they want to do some new advertising or a direct mail project, but there’s no time now. Running the business is just too time-consuming and they can’t fit it in. There never seems to be time for anything new and they are always complaining about all the hours they work. The business is not growing because no one is doing what it takes to make it grow. Does any of this sound familiar? If it does, read on!

The small business owner with their marketing hands tied needs to do two things – delegate and outsource . There are always reliable people on staff or available that can easily take some of the load off the owner. Letting go of some business duties is difficult until you see someone doing it as well as you did. You might even be surprised at how well things go along without you. You should have done this a long time ago. Give someone a chance to prove how well he/she can accept the responsibility of added duties. There may be someone right now just waiting and ready to take over what you want to unload.

People in most companies want added responsibilities so they can prove that they can handle them. Employees need to grow along with the company. Give them a chance so you can spend more time planning how to increase sales and market share. It doesn’t just happen unless you make it happen .

Other things can be outsourced to other companies who specialize in those fields. Payroll, accounting, and even telemarketing are time consuming and can be easily outsourced. Check several companies and ask for quotes and references. In some cases, they will be done faster and better than you can do yourself.

Don’t be too busy with routine jobs in your business to spend time finding ways to grow. As your business gets bigger, you have to force yourself to let go of some duties and free up time. Your company won’t grow without your input, be there when it needs you.

Wednesday, February 6, 2008

Home business

The 2 most popular business models are:1) Affiliate MarketingThis is perhaps the most popular one out there, since there are absolutely no barriers to entry. Almost anyone can sign-up for an affiliate program for free and start promoting the product or service on the Internet with hopes that someone will buy, giving them instant commissions. Affiliate marketers don't carry any risk, since they do not pay for the creation of the product, they do not handle customer service and they do not need any up-front investments.When you consider that those are the top three things people want to avoid, it's no surprise that almost everyone and their neighbor promotes an affiliate program or another. In fact, if there is a single reason why the Internet today is so proliferated with ads and banners, it's because of affiliate programs.Even though there are so many affiliate marketers out there, only 5% ever make any money and only 1% makes big money. The "Super Affiliates" do it very differently from all the other millions; therefore they earn the big checks.2) E-book and Information PublishingSitting at the other end of the spectrum, e-book authors need to be more disciplined in their approach to Internet marketing. Of course, they also need to invest more than affiliates do. While affiliates can get away trying to "get something for nothing" the same is not true for the e-book type of business.If you're thinking about publishing and selling your own e-book online, and you think it's going to be easy, think again. You'll need to learn a lot more than affiliates are required to. You'll need to spend some amount of money getting your business up and running. However, when you do it right, the payoff in this online business model is much more rewarding.The reason why e-book marketers and "Infopreneurs" make more money is simple; they have very, very low production and maintenance costs. Anything digital doesn't cost a single cent to be produced in millions if necessary. Whatever initial start-up costs spent can be covered by selling just a few copies of high-margin e-books, and you can even recruit an army of affiliates who are more than willing to do all the selling for you.Of course, it's not as easy as it sounds, but the point is, when done properly, the "E-book Publishing" model is a truly profitable business.